A Different Approach to the Analysis of Crises, Public Turmoil or Protest Movements and Activism on the Twitter Platform

With the transition of traditional mass media tools to new media, the methodology of communication language and rules with your audience is also changing at an incremental rate. However, what change are not the people’ impulse, response, or reactions but the media tools. Every tool has own languages and different using methodology which you have…

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How you should interpret the Reach/Exposure Ratio in your Campaign or Online Crises

How can you decide whether is someone manipulating your topic on Twitter or not? One of the essential parameters for detection of manipulation in one topic on Twitter is Reach / Exposure ratio. We need to talk about what the “exposure” and “reach” means in Twitter first. The Exposure is the total number of tweets…

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Twitter Analytics of President Trump’s address to a #JointSession of Congress

Here are the top Tweeted about people from President Trump’s address to a #JointSession Trump reaches out for unity in first address to Congress This Tweet was the most RT’ed #JointSession related Tweet We are one people, with one destiny. We all bleed the same blood. We all salute the same flag. And we are…

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