How you should interpret the Reach/Exposure Ratio in your Campaign or Online Crises

How can you decide whether is someone manipulating your topic on Twitter or not? One of the essential parameters for detection of manipulation in one topic on Twitter is Reach / Exposure ratio. We need to talk about what the “exposure” and “reach” means in Twitter first. The Exposure is the total number of tweets…

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Twitter Moments of Tensions between Turkey and the Netherland

Tensions increase between Turkey and the Netherlands Firstly, let’s back up. Erdogan and his ruling AKP party in Turkey are backing a referendum that’s going to be held in April for a new constitution. It was for that purpose that Foreign Minister Mevlut Cavusoglu intended to fly to the Netherlands on Saturday to speak at…

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